The TML team has been grinding these past few weeks, let me give you an update. Kevin has been steadily coordinating our entire team as well as updating our website as you can see. Benyam has been the creative mastermind behind a number of our creative pieces. He will continue this for all TML material as well as supervise our new interns who have official started. Chris along with myself have been hitting the streets making sure everyone who’s anybody knows about TML and the future of fitted hats. While I made my way up to NY this past weekend, Chris manage to go to a celebrity all white party in DC with a TML hat on. He was most likely the only one there with a hat. Either way a number of celebrities loved the idea and vowed to be official TML supporters.  We have been steadily preparing for the Official NBA Draft Afterparty which TML is an offical sponsor.

If you have no idea what I am talking about.  Go to thatsmylid.com and be amazed!

So, here is the reason my posts have slowed up in the past few weeks. I am a member of the TML team. TML is an acronym for “That’s My Lid”. The That's My Lid (TML) movement is inspired by a ballcap that represents this idea and lifestyle. The TML Team are part owners of the marketing plan and the patent that protects this incredible concept.

The TML ballcap has a removable brim that allows you to switch it out to fit your personal style. Being able to customize your lid helps you to be unique among many. Individuality in hip hop fashion is just as important as the labels and colors you rock everyday. Your style offers a glimpse to the world about who you are.

The TML campaign will launch using the social media as its platform for reaching the masses. This concept is so big and new that individuals will feel the need to share and discuss our progress. The TML campaign was spawned from a great idea but it was developed based on intense market research to ensure the need and success of such a product. The TML team is now actively looking for hat manufactures that would be interested in such a product/patent.

This campaign will show the needs and the wants of a market driven by individuality and fashion. We have secured many celebrity endorsers that will be highlighted throughout the campaign. Our most recent post is a interview with the DC gogo band UCB.  This post will be up later today!

Please follow the movement at ThatsMyLid.com