If you are looking for a example of brand that understands digital - take a look at Old Spice.  I could write for hours on their campaigns aroung Swagger.  Its Case Study, thats award worthy.  I'm so busy these days so if your interested Google "Old Spice Swagger" and in the mean time take a look at some of their recent viral activity.

Hello World!  This is my first official post.  I wanted to start off telling you a little about myself. 

I'm a recent MBA grad from Howard University who will be joining Procter & Gamble in Brand Management this summer.  I'm very passionate about marketing and pushing to the edge of creativity.  I have a background in finance and marketing.  I have worked within the field of marketing since 2003.  I have and continue to work on numerous projects as a consultant.

My expertise is the "New" and everything that entails.  Enjoy!

Here is some eye candy.  Below is a video a group of P&G interns created along with myself during last summer.  This video was part of contest.  Our intern group competed against a number of P&G professionals.  The group video with the most comments and views within two hours won.  Of course we won! 

More importantly it showed the power of a network.  The network we all used to have well over 2,000 views and 300 comments within a hour.  The dynamics of a network are an incredibly valuable asset. 

This blog is part of my network experiment - more details later!