Nike Uses Key Influencers

Nike has always used influencers to promote its products. It's best known for mega-endorsers like Tiger Woods and Michael Jordan, but Nike CEO Mark Parker also sees a role in upcoming socialites that have a audience via the internet. The approach is both strategic and ingenious. Check out these two influencers Nike has chosen in the past few months.

Heron Preston

Heron Preston published his first book and held a gallery show with Nike. Or let’s say Nike ran after the idea and practically gave the keys of the gallery to Heron. THE YOUNG AND THE BANGING is a downtown NYC yearbook that provides a look at almost 200 new faces of today’s creative youth through Polaroid photography. A first of its kind, co-created by 15 girls or as PURPLE magazine calls them, “A fascinating NEW GENERATION born into the realms of fashion, art and success.” To learn more about the project of Heron, check out the links below.

HERONPRESTON.COM

YOUNGANDBANGING.com

LAGIRLSNY.com

NIKESPORTSWEAR.com

OH-WOW.com

Levi Maestro

Levi Maestro is a Los Angeles personality who Nike has went after. Levi Maestro premiered his new online show, Maestro Knows, with Episode 1 featuring the Nike Air Yeezy. This is potentially one of the most talked about shoes to date. Due to the influencers who have been brought in to display the new product, Levi is one of many. In this episode, Levi puts Kanye’s sneakers to the test with his own slam dunk contest. Check it out!

Maestro Knows - Episode 1 (Nike Air Yeezy) from Maestro Knows on Vimeo.

So Nike definitely isn't the only brand using this strategy but I have to admit that they are likely the best!