If you are looking for a example of brand that understands digital - take a look at Old Spice.  I could write for hours on their campaigns aroung Swagger.  Its Case Study, thats award worthy.  I'm so busy these days so if your interested Google "Old Spice Swagger" and in the mean time take a look at some of their recent viral activity.

In the spirit of Secret Cincinnati, I had to share some of Ohio's finest - Fly Union

Fly.Union ft. Big Sean "Poed Up" from Palestra Creaton Vimeo.

Click picture below to download their most recent mixtape.

One of my favorite clothing brands of all time.  

I met some of these guys at the NBA draft after party last year.  Check them out BK Circus.

How do you feel about this?

How does this relate to the many brands that use Facebook?

I usually stay away from music that I think is highly commercial but I have to give respect to Cash Money/Young Money.  Since Lil Wayne has taken over creative direction for the two labels, they have attracted chart topping acts such as Jay Sean, Kevin Rudolf and Drake - all acts that are pushing the creativity of the entire industry. 

I picked this track because it represents what’s to come.  It’s a song that merges Rock, Hip Hop and Pop flawlessly.  It’s also is a salute to hard work and success.  Today’s generation is a fusion of cultures which showcases itself pretty well on this song. Enjoy!

Kevin Rudolf I Made It (Cash Money Heroes)

Gεяժii | MySpace Video